Philip Morris International shares soared to record highs, driven by a significant increase in demand for its Zyn nicotine pouches, which saw shipments rise nearly 40% year-over-year. The company reported strong financial results and raised its earnings outlook, highlighting Zyn as a key growth driver as it expands into new markets. With a 37% increase in 2024, this marks the company's best performance since its separation in 2008.
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